I find that generally there are two types of blog posts about Google Analytics reporting: Analytics 101 and Analytics 401. But what about Analytics 201 or 301 – things that you can do out-of-the-box, with just a little extra effort to customize the data for your specific business needs?
Archive for Arden Kaley 
Top 5 Analytics Tools You Can Implement in Less Than 30 Minutes
Posted by Arden Kaley on February 7th, 2012 at 10:23 am
Google Analytics: A Crystal Ball Into Optimizing Your Website?
Posted by Arden Kaley on August 26th, 2011 at 7:34 am
There are literally thousands of blog posts that talk about best practices in Google Analytics. This is not that blog post. This is about the best use of Google Analytics. Depending on what type of site you have, you can use Google Analytics for a variety of reasons. For most of the clients at R2integrated though, websites are about lead generation, and when it comes to lead generation, Google Analytics is a crystal ball for website optimization. If you’re using Analytics as a way to understand how people got to your site or comparing the number of conversions month over month, then you’re not capitalizing on all that Analytics can do for you. Google Analytics shouldn’t be telling you what’s happening; it should be telling you what to do.
Each website has a purpose, an end goal you want visitors to reach. In order to optimize your site, first and foremost, you need to establish these goals and track them. Once you are tracking these goals, you can now begin using Google Analytics to optimize your site to increase goal completions.
To do this, the most important segment you can look at in Google Analytics is Visitors with Conversions. Although it’s great... Read more
