Archive for Anna Hutson

3 Reasons to Engage Loyal Customers through Social Media

Posted by Anna Hutson on June 30th, 2011 at 7:12 pm

Recent research from eMarketer and ROI Research further substantiates the evidence around cultivating and growing a loyal fan base on top social networking sites such as Facebook and Twitter, as being an integral part of sales success online.  Social media fans and followers display heightened customer loyalty to brands they follow on social media sites (as indicated by the study).  In 2011, according to eMarketer and ROI Research, 34% of US social network users were more loyal to brands they 'liked' on Facebook versus brands they did not 'like'.   Similarly, 46% were more loyal to brands they followed on Twitter versus brands they did not follow.
The bottom line is that engaging and retaining loyal fans through social media is becoming more and more essential to the success of brands online.  In fact, 50% of Twitter and Facebook users also said they were more likely to talk about, recommend, or purchase a company’s products after they began following them on social media.  Furthermore, loyal customers are not only more likely talk about your brand, but also to influence purchases by others, according to a study done by BzzAgent.
3 Reasons Why... Read more

Focus on Increasing Customer Loyalty to Increase Small Business Revenue

Posted by Anna Hutson on April 22nd, 2011 at 7:52 am

Generating brand, product and service advocates is paramount for small businesses seeking to grow company revenue and meet long-term growth goals.  Working with small businesses on a daily basis has given me a deep appreciation for the impact that loyal customers and brand advocates can have on a business.  It is important for small businesses to use their resources and time to keep their loyal customers loyal.
A study conducted by Fred Reicheld of Bain & Company, Inc. stated that “a 5% increase in customer retention produces more than a 25% increase in profit”.  For many companies, this correlation between customer retention and profit could result in hundreds of thousands of dollars in annual revenue gained.  And, not only do loyal customers mean continual revenue, but they can become a powerful source of word-of-mouth marketing and promotion for a company or brand.
3 ways loyal customers help increase revenue for SMBs:

Gaining New Customers (and revenue) – Happy customers turned brand advocates can become a source of word-of-mouth advertising for a business.  These brand evangelists are essentially a free field marketing/promotion team, singing a company or brand’s praises to friends, family, co-workers and connections.
Cutting Costs – Loyal customers tend to be lower maintenance,... Read more

Prep Your PPC Campaigns for 2011

Posted by Anna Hutson on December 20th, 2010 at 5:44 pm

Amidst your 2011 planning and the year end rush to the finish line, don’t let your PPC campaigns take a back seat to last minute deadlines.  As an advertiser, your campaigns may be long overdue for tune up and there is no better time than the present to prepare them for the new year.  Start planning ahead for a successful PPC program in 2011 by giving your campaigns the gifts they need to be successful.  To help your campaigns perform to your advertising goals and objectives, consider a few of these gifts that are most certainly at the top of your PPC campaign’s wish list this holiday season:

Stocking Stuffers: Even if your campaigns have plenty of traffic driving, high converting keywords in their repertoire, they can never have too many negative match keywords to keep unwanted search traffic from wasting budget (by way of un-targeted search queries).  Throw a handful of negative keywords into your PPC campaign’s stocking with the promise of more to come throughout the new year.  These easy and often overlooked additions are simple to find through a process that is right at your finger tips.  In AdWords, navigate to the “Keywords” tab and select “See... Read more