Archive for Andrew Reid

4 Valentine's Day Courtship Tips for Brands

Posted by Andrew Reid on February 11th, 2013 at 2:07 pm

A staggering 72 million adults will buy Valentine’s Day cards this season. That’s 40% of all cards sold. And while that’s an impressive figure, 60% of folks are still untapped. We can only image what the numbers look like for money spent on dinners, flowers, chocolates, jewelry and more. Again, while huge, a large number of the adult population still doesn’t budge. In time for the big day, outlined are four Valentine’s Day courtship tips for brands to be more relevant to customers this season.
1. Don’t make the same mistake
It’s pretty obvious, but even a Harvard University study points to the fact that people are more accurate at predicting emotional reactions to negative events than positive ones they have experienced in the past. Just like humans try to avoid repeating terrible relationship mistakes, brands too need to learn from bad marketing decisions made in the past. The good news for brands is that through a variety of technological techniques and advances like predictive analytics, brands can now foresee what’s coming ahead and how to react. Again, making it easier to not only not make the same mistake again, but preventing one from ever happening in the first place.
2. Be... Read more