Archive for Alison Kessler

Valentine's Data Crunching — Being Strategic In Love And Marketing

Posted by Alison Kessler on February 13th, 2013 at 11:44 am

What can marketers learn from a data-crunching SEO-optimized online dater? A lot.

One Thing Brand Marketers Can’t Forget When Making New Year’s Resolutions

Posted by Alison Kessler on January 4th, 2013 at 8:08 am

Whether you focus on B2B or B2C, brands today have the ability to become their own media companies. With that in mind, there are lessons to learn from Mashable’s recent article, “4 Things Media Companies Must Do… Or Die.”…which I’ll re-categorize at this point in the year as “New Year’s Resolutions for Marketers.”
It seems that ever since the advent of mobile devices, brand marketers have been scrambling to keep up. In the early days of online advertising – and even more recent ones – advertisers simply transferred the content of their more traditional ads onto mobile devices and wished really hard that consumers would latch on. But as we have learned over the years, nothing worthwhile is that simple.
The consumer who clicks on an ad when surfing the Internet taps a different ad on his iPad. But even if the consumer does see your brand’s ad, who’s to say it’s effective? Learning what it takes to make a compelling ad is just as daunting as what form it should come in.
Whether you focus on B2B or B2C, we already know the overused-at-this-point-phrase that “content is king,” but what that really means is that brands today have the ability to become their... Read more