Archive for Alexis Trinidad

Effective Site Conversion Tips

Posted by Alexis Trinidad on November 8th, 2012 at 12:58 am

Everyone is thinking about conversion, leads, sales, and so forth. However, they go about these like they actually know everything about it.
Conversion. It’s the word ever so loved by entrepreneurs and businesses. Conversion simply is the process wherein your site’s visitors become your customers or clients. It’s an important factor since it determines the efficiency of a website and its elements to generate revenue not only for covering expenses but also encouraging the growth and development of a business.
With the advent of inbound marketing and search engine optimization, businesses are opening websites out of their own volition, without even taking time to brainstorm how could they use their websites to increase the sales and generate more income for their enterprise. Other businesses might have opened a blog, which could be inappropriate for businesses that rely heavily on visual appeal. On the other hand, complex businesses with inexplicable terms might jump right into making their own guides, without even creating a simple,  for-newbies guide in case there might be visitors who are entirely new to their concept.
It all boils down to how a business handles its brand well. Martin Lindstrom, branding keynote speaker, proposes the 360-degree branding. He discussed... Read more

Content Strategy for the Impossible Niche: A Simple Guide

Posted by Alexis Trinidad on October 21st, 2012 at 11:07 pm

How do you write for an almost-impossible niche?
Almost-impossible niches are those that demand expertise. Sooner or later, there will be clients that would come knocking on your door, asking for you to optimize their website. Later you found out that the niche it belongs to is complicated since the technical terms used in that certain area isn’t for the general public. I encountered the same problem recently, and I must say — it’s a tad lot burden for someone who’s oblivious that even such things exist.
As a content strategy nut, there should be no limits as to how you would attack a specific niche. It’s difficult to establish yourself in a niche that you simply do not have any idea of. Though there are guides that you can follow on how to be a “rock star” on just about any niche, it wouldn’t be fair if you can’t simply get your readers get even just the gist of what you’re talking about.
I did a research but I did not understand anything due to the complexity of the topic. I tried consulting a specialist, but the explanation is still too deep for my mind to understand. Am... Read more

To Be's of Social Media Engagement

Posted by Alexis Trinidad on October 4th, 2012 at 2:23 am

Recently, I had come across an e-book from Radian6.com, their “20 Ways to Succeed at Social Media Engagement”. I’m not in any way affiliated with the website, but I found their content compelling and worth sharing. I’d like to point out some of the most convincing ways on how you could be successful in managing a social media campaign. These points would be mashed up to produce a unique idea.

Five Personal Branding Predictions Demystified

Posted by Alexis Trinidad on October 2nd, 2012 at 12:21 am

After more than a year had passed, the whole personal branding has changed a lot. Businesses are now converging new trends and social media in the marketplace, making it the new blueprint of marketing. These past few years were a feat for social media and branding alike as there were different social media campaigns that rocked the Internet-sphere.