Archive for Agata Smieciuszewski

Co-working: A new way to do business

Posted by Agata Smieciuszewski on November 21st, 2014 at 12:21 pm

If you  have the flexibility of working outside a normal office environment, you have several options. You could create a home office, work from coffeeshops, or you could become a member of a co-working space.
One such space is Maker City LA in downtown Los Angeles on Nov. 19, a creative and collaborative workspace designed for a variety of different businesses and individuals. On a tour during this year's NewCo event, I got a sneak peak into what kind of businesses utilize this approach and the benefits of being part of the community.
For a membership fee, you get the space, equipment, conference rooms, lockers, creative collaboration, and more that you don't have in your studio apartment.

There's a media lab with a broadcast and podcast studio available for renting. Members get special discounts or packages built into their membership for use of this space.

One of the tenants, Illuminode creates wearable and interactive LED technology for fashion, entertainment, or private buyers.

Another tenant, The School of Light, is a photography school complete with a darkroom for use. This is one of the only places in the city with public access to this equipment.

There's plenty of space available for working and creating. This room has... Read more

How Omaze changed the charity game

Posted by Agata Smieciuszewski on November 21st, 2014 at 11:57 am

A charity auction is not a new concept, but what about a way for anybody to win an experience of a lifetime for a small donation price?

That's the concept behind Omaze, a website that offers unique celebrity experiences for a lucky winner with people like Arnold Schwarzenegger, the cast of "Breaking Bad", and much more in exchange for a small donation to a charity. Ryan Cummins and Matt Pohlson, the co-founders of Omaze, spoke about their story at the NewCo event in Los Angeles on Nov. 19 and shared a bit about what they've learned.
Clear call to action
Omaze makes videos to let the audience know what to expect from the experience, and although they do need to be compelling and fun to watch, the most important thing is to give the viewer a clear call to action. In the case of this experience with Matt Damon and Ben Affleck, it's these buttons encouraging people to follow through and read more about the experience, the cause, and how to get involved.

Entertain, then inform
Each campaign is focused on a specific charity or cause, and it's crucial to get the message across. But, as Cummins and Pohlson emphasized, he content must be compelling and entertaining first,... Read more

Doing good is good branding

Posted by Agata Smieciuszewski on October 29th, 2014 at 9:06 am

When it comes to the future of technology, all it takes is passion and the drive to make it happen. Impossible is not a death sentence for innovation, it's a challenge.

At the iMedia Breakthrough Summit in Atlanta, Georgia, Mick Ebeling, the CEO and founder of Not Impossible, described his journey from someone with no experience or training to an award-winning innovator using emerging technology. His first device, the Eyewriter, was developed using open-source computer software to allow a graffiti artist named Tempt1 with ALS to continue making art despite his inability to move his body. This device gave Tempt the ability to pursue his passion of art despite his unfortunate circumstance and brings hope to many others in the same position. The Eyewriter went on to become one of Time Magazine's Top 50 inventions and resulted in many similar projects from people trying to make a difference in the world.
Another major project that Ebeling spearheaded is known as Project Daniel, where he visited the Sudan to help a boy that had both of his arms amputated as a result of combat. Ebeling wanted to create a usable prosthetic arm that would give Daniel the ability to do normal tasks again,... Read more

How The Weather Channel paved a unique path to being a technological leader

Posted by Agata Smieciuszewski on October 28th, 2014 at 10:15 am

The Weather Channel has paved a unique path to being the leader in technological advancement in Atlanta by fostering a culture that puts innovation at the forefront, rather than a side project.

At the iMedia Breakthrough Summit in Atlanta, Georgia, Matthew Eby, VP of marketing in the digital division at The Weather Channel, discussed some of the ways the company has established itself in the industry. He noted that it's easy to become complacent in old technology, and you should always be looking for ways to improve your company. The Weather Channel grew from television to a website to apps to keep up with the changes in consumer behavior.
Encouraging your employees to participate in a culture of innovation makes a huge difference in the future of your company. They should feel inspired and encouraged to redefine success and constantly look for opportunities. For The Weather Channel, that means new ways to integrate weather data with new concepts, including propensity to purchase, aviation, and energy.
Finally, make sure to focus on the consumer above all else. Take a second look at your marketing objectives to make sure you are driving more sustainable lifetime value and make sure to always question where the future... Read more

The future of fraud in programmatic

Posted by Agata Smieciuszewski on October 24th, 2014 at 1:30 pm

By now, marketers have been inundated with information about the rise of programmatic. The future of media buying is definitely hand-in-hand with programmatic, but currently, the biggest threat is fraud. Fraud is obviously bad for everyone involved in the marketing channels, but will it ruin programmatic?
At the ThinkLA Programmatic Summit in Beverly Hills on October 23, 2014, keynote speaker Noah Elkin, executive editor at eMarketer, dove into some very important facts for marketers to consider when planning their strategy. According to the eMarketer study, which was the first forecast on programmatic spending, consumers are now online on various mediums an average of 6 hours a day. Also, US programmatic ad spending will pass $10 billion this year (See more here.)
But where does fraud fit in? IAB's vice president of technology and ad operations Scott Cunningham presented an analysis of different kinds of fraud threatening marketing channels today. Cunningham also outlined how IAB works to create accountability, eliminate fraudulent traffic, combat malware, fight internet piracy, and promote transparency. These pillars are the backbone of keeping the bright future of programmatic from being overshadowed by fraud.
Will fraud be a large threat forever? Probably not. Although the fraud issue will never be 100%... Read more