People are changing the way they consume television content. The days of people turning on a TV and flipping through channels to find a suitable show are numbered. New streaming platforms and technologies are creating an environment where the viewer has more control over the content they consume than ever before.
At thinkLA's Entertainment Marketing Breakfast in Beverly Hills, California, David Baron, the VP of content partner management at Hulu, provided insight to the changing landscape of how audiences consume media. There's been a huge shift in how people are watching television as a result of the wave of new internet-connected technologies.
There's been a 463 percent increase in people using internet-connected technology like Hulu, Netflix, and HBOGo over the last several years, and it's a trend that will continue to grow. Currently, 40 percent of households of households subscribe to a streaming service, and that leaves a large percentage of the audience that can still be reached.
According to Baron, we are currently living in a period of "app hell," where every service provider and subscription service has its own app with different content, and it's up to the consumer to navigate where the shows are streaming. This will hopefully transform into... Read more