It used to be that the same great strategy would result in a competitive edge for a long time. Today, however, the most successful companies are the ones that adopt a more agile approach.
At the 2015 iMedia Brand Summit in Amelia Island, Florida, Amanda Setili, author of "The Agility Advantage: How to Identify and Act On Opportunities in a Fast-Changing World," described how these newly agile companies use data strategically to pinpoint customer behavior and utilize it most efficiently. Marketing is at an intersection of change, and marketers need to be aware of new technologies, new ways of interacting, and micro-segments.
Agility is the ability to identify new opportunities and capitalize on them quickly. In today's changing marketing landscape, new technology will always be right around the corner. Although it's impossible for anyone to constantly be on top of all changes, the way you approach a new idea is crucial to your success. Reacting to a new stimulus the same way your competitors do will keep you running alongside them. To pull ahead of the herd, you have to think differently and swiftly.
The interactions between companies and consumers has also changed. Many times, consumers want to be more involved and hands-on... Read more