With recent news that Twitter's verification process has become linked to monthly advertising, there has been conversation and debate about blurry lines in the sand. What does this change mean for your brand or company on Twitter? Is verification critical to your Twitter strategy?
Twitter verified accounts are used to denote the authenticity of certain pages on Twitter. The verified badge helps users identify that a legitimate source is authoring the account’s Tweets (or at least officially ghost-tweeting on behalf of a legitimate source).
Beginning primarily with the rise of celebrities’/politician’s use of Twitter, verified accounts then spread to other categories such as news outlets, companies and more. Confirmation that the account is being run by who it says it is.
Digital Trends recently reported (highlighted? exposed? uncovered?) that the verification process is tied to a monthly advertising fee. While this policy and the manner of its implementation are stirring up some debate, what does this mean for your brand?
I doubt that Twitter is going to make The White House account, or a celebrity like Kim Kardashian, pay $5,000/month…they create a draw for others to use Twitter. But for companies and brands on Twitter? That now seems to be another story.
A verified account may not... Read more
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Twitter Verification Implications for Brand Marketers
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, Social Media, social media marketing, social networks, Strategy, twitter, verification, verified
Posted in Ad Networks, Social Media | No Comments »
Seven Marketing Lessons From Pulp Fiction
Oh I’m sorry…did I break your concentration? Along with being one of the best movies in the last 20 years, Pulp Fiction is chock-full of marketing insights if you look at it in the right light. Here, we pull out just a handful to discuss what brand marketers can learn from the film.
As a child of the 90s, one of the most lauded and influential films of that era for me was undoubtedly Pulp Fiction, thanks to its mix of dark humor, action, irony, and a unique tempo of scenes. It wasn’t a conventional movie when it came out, and even then I remember it sparking a lot of debate and discussion on topics like “is it too violent” or “what’s in the briefcase” or “should you ever take out your boss’ wife under any circumstances.”
Rather than trying to peel through the layers of the movie itself though, let’s take a look at what brand marketers can learn from Pulp Fiction. Here are seven of the best marketing lessons that Vincent Vega, Jules Winnfield and friends have for us. NOTE: Spoiler warning for those who have yet to watch the movie.
Be smart about working relationships – Choose your business partners and your... Read more
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, big kahuna burger, brand marketers, jules winnfield, marketing strategy, marsellus wallace, networking, planning, pulp fiction, Social Media, social media marketing, social networks, vincent vega
Posted in Opinions, Social Media, Word of Mouth | No Comments »
As Facebook Edges Closer to 1 Billion – Is Your Brand Engaged?
The magic number for Facebook is very close…most likely before the end of 2012 there will be over 1 billion active monthly users on the social network, but is your brand engaging with them in a beneficial way?
Months ago, we brought up the discussion around the disconnect between brands and consumers when it comes to social media, and as the socially-connected population grows it is increasingly important to make sure your social strategy matches with what your audience is looking for. On Facebook, your fans ultimately own your brand, and the content you put out there needs to be a conversation rather than a shouting match.
Our own Facebook page is focused on highlighting Star Group’s agency culture and our involvement with clients and community outside of the work itself. Even though our content is an ever-changing process, we want to connect with our friends, colleagues and clients in a more personable way than simply touting our work on their behalf.
For your brand’s page, the goal is likely to be completely different and unique. Just because there is a potential audience of a billion, we all recognize that there are smaller numbers of targeted communities that will be receptive to specific messages.
The grand... Read more
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, Facebook, mashable, Social Media, social media marketing, social networks, twitter
Posted in Opinions | No Comments »
Tom Sawyer Goes Social – Hootsuite’s Crowdsourcing Insights
A lot of companies talk about user-generated content and crowdsourcing from advocates, but it’s first critical to think about what motivates people to work on a brand’s behalf…
It’s now been a few weeks since SXSW 2012 and my mind has had time to digest the heapings of information just as my stomach has finally digested the most delicious brisket known to man. The tastiest morsel of learning that I keep coming back to is the talk that Dave Olson from Hootsuite gave called “Crowdsourcing Community Projects Like Tom Sawyer.”
The premise of Dave’s discussion stemmed from the story of Tom Sawyer convincing his friends to actually pay HIM for the privilege of painting a fence…a task that Tom was going to have to do one way or the other. He effectively got them interested, and actually yearning, to take on the work in his place through some questionable persuasion. Using this as an example of what we now call crowdsourcing, Dave launched into an interactive presentation that outlined a few examples of his own crowdsourcing experiences, and some good rules to live by when trying to draw others in to work with you.
Dave’s examples included:
True North Media House, a media collaboration campaign that encourages... Read more
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, crowd sourcing, crowdsourcing, HootSuite, Social Media, social media marketing, social networks, south by southwest, sxsw
Posted in Creative Best Practices, Opinions | No Comments »
Best Weekend Quotes From SXSW Interactive
This past weekend Molly Auer and I gunned it to SXSW 2012 for a jam-packed weekend of social and digital learning (and some incredible breakfast tacos). After flying in to San Antonio Friday night, we drove the smallest car available in Texas through a rainstorm to get into Austin. The promise of killer panel discussions and new product launches helped kickstart our brains Saturday morning, and we got to the convention center in time to be among the first 100 registrants of the thousands that eventually swarmed the building.
From Saturday morning through Sunday afternoon, we crammed in as much as possible. Here’s a sampling of our schedules, which we picked from literally hundreds of choices available each day:
Brands As Patterns
Real-Time Newsjacking and a Cold-Blooded Tweeter
Crowd Sourcing Community Projects Like Tom Sawyer
The Curators and the Curated
Coolhunting and Coolfarming with Social Media
The State of Social Marketing
The Nick Denton Interview: The Failure of Comments
Celebs and Causes: A Thin Line Between #Winning and #Fail
Designing Experiences for Women
HTML5 APIs Will Change the Web: And Your Designs
Designing for Content Management Systems
Interactive Keynote Live Stream - How to Read the World
The Secret Lives of Links
Physical Architecture Meets Interaction Design
Excessive Enhancement: JavaScript's Dark Side
UX Smackdown! User Testing Techniques in the... Read more
Tags: b2b marketers, b2b marketing, b2c marketers, b2c marketing, Facebook, google, Social Media, social media marketing, social networks, south by southwest, sxsw, twitter
Posted in Creative Best Practices, Social Media, Word of Mouth | No Comments »
