Archive for Adam Kleinberg

3 hot buzzwords from the iMedia Brand Summit

Posted by Adam Kleinberg on February 11th, 2014 at 12:48 pm

The iMedia Brand Summit is a gathering of some of the brightest, savviest and most innovative marketers in the world. So, it’s no surprise that this forum is the where world’s hottest emerging media buzzwords, well, emerge. This Summit did not disappoint. Here are 3 new buzzwords that will be flashing across link bait headlines near you in the very near future.
Digical. This is the convergence of digital and physical. Brands across the spectrum are looking to create experiences for brands in the real world that leverage digital to engage people and extend the reach of brand activations back online to those people’s networks. My fave was presented by Jeremy Brook from Heineken who created light-up beer bottles for an event during Fashion Week in Milan that lit up when you clinked bottles or took a sip. They even had Bluetooth sensors so the DJ could control the lights in the bottles in time with the music. Yes, people tweeted. Let’s get digical!
The Desktopalypse. Apparently, the Mayans didn’t get it all wrong. Goeff Ramsey from eMarketer quoted Doug Weaver predicting the demise of the desktop-centric digital marketing landscape. Geoff showed eMarketer data illustrating that 2014 will be the last... Read more

Why Richard Sherman is Laughing All the Way to the Bank

Posted by Adam Kleinberg on January 27th, 2014 at 2:10 pm

All of San Francisco was buzzing last week about how much they hate Seahawks cornerback, Richard Sherman, for his impulsive, egomaniacal, borderline sociopathic outburst at the end of the Seahawks-49ers game on Sunday. From the looks of my Facebook Wall, that sentiment is shared around the nation.

But was it really an impulsive outburst?

SXSW Stereotypes. As cats.

Posted by Adam Kleinberg on March 7th, 2013 at 11:15 pm

If you loved these, there are about 20 more SXSW cat stereotypes on my own blog.

The very real state of mobile

Posted by Adam Kleinberg on October 22nd, 2012 at 12:57 pm

I just got back from the iMedia Breakthrough Summit in Austin. The event was almost completely focused on mobile.
Someone cracked a joke within the first 10 minutes of the conference that "once again, this is the year of mobile!"
Clearly, there are a zillion stats I could post (I won't bother) showing we are all using smartphones to access the internet these days. But what does that mean for advertisers? It's a complicated question. I think it boils down to five contributing factors:

Using big data to reach people
The reality of the mobile canvas
Tablets are not mobile devices
Other ways to find our customers
The real mobile opportunity

Using big data to reach people
If one thing is certain, there is no shortage of data that will help marketers find customers on their mobile devices. Media geeks will salivate at the big data being collected to help them target customers. It is impressive. It is terrifying.
One company called 4info showed us how they have collected latitudinal and longitudinal data on 330 million devices across 97 million households so they can target you on your phone.
How? First they look at where you are at night during the sleeping hours to classify you, your spouse and your teenage... Read more

Google's view on mobile

Posted by Adam Kleinberg on October 16th, 2012 at 6:53 am

I'm at the iMedia Breakthrough Summit watching a presentation by Brendan Kraham from Google's mobile sales and product strategy team. He shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.
Google Now
This was the most exciting thing I saw. Google Now combines voice recognition, contextual geolocation and predictive technology to guess what you want before you even know you want it. For instance, Google Now knows when you leave for work and can tell you traffic routes. If you're at a train station it will give you schedules.
This sounds like an Amazon recommendation engine for your life. I'm excited to check it out!

Google Wallet
The big power of this is that it streamlines the purchase process. We're not there yet, but mobile commerce is definitely coming. Google will definitely be a big player in the space.
Chrome Experiments
Google thinks the canvas for the mobile web is very rich. Check out chromeexperiments.com to watch some videos and other examples of what their browser makes possible. Impressive stuff.

Field Trip
Interesting way to curate content.  Field Trip is... Read more