Archive for Adam Kleinberg

On being named Independent Agency of the Year

Posted by Adam Kleinberg on December 15th, 2014 at 12:43 pm

Reflecting on the value of freedom
My agency Traction just got a trophy.
We were named “Best Independent Agency” of 2014 in the U.S. in two rounds of judging in the iMedia Agency Awards — first from a panel of judges including senior marketers from MasterCard, Walmart, Kellogg., Coca-Cola , and Hershey; next from the votes of almost 5,000 members of the marketing community.
To win any recognition from your peers is a huge deal in my business. But to be recognized as the best user of our independence as a driver of our success has me giddy as a pig in shit.
Why? Let’s start with the fact that I am free to compare myself to a happy little shit-covered pig in a public forum. Seems like a small indulgence, perhaps, but it’s reflective of so much more.
What freedom buys
Not having a corporate holding company overlord to report to gives us freedom — freedom to make decisions because we think they’re the right thing to do, not because we “have to make our numbers.”
We have the freedom to create a culture where people aren’t expected to work until 9pm every day (like I was when I worked at a holding company agency).
We have the freedom to invest... Read more

3 hot buzzwords from the iMedia Brand Summit

Posted by Adam Kleinberg on February 11th, 2014 at 12:48 pm

The iMedia Brand Summit is a gathering of some of the brightest, savviest and most innovative marketers in the world. So, it’s no surprise that this forum is the where world’s hottest emerging media buzzwords, well, emerge. This Summit did not disappoint. Here are 3 new buzzwords that will be flashing across link bait headlines near you in the very near future.
Digical. This is the convergence of digital and physical. Brands across the spectrum are looking to create experiences for brands in the real world that leverage digital to engage people and extend the reach of brand activations back online to those people’s networks. My fave was presented by Jeremy Brook from Heineken who created light-up beer bottles for an event during Fashion Week in Milan that lit up when you clinked bottles or took a sip. They even had Bluetooth sensors so the DJ could control the lights in the bottles in time with the music. Yes, people tweeted. Let’s get digical!
The Desktopalypse. Apparently, the Mayans didn’t get it all wrong. Goeff Ramsey from eMarketer quoted Doug Weaver predicting the demise of the desktop-centric digital marketing landscape. Geoff showed eMarketer data illustrating that 2014 will be the last... Read more

Why Richard Sherman is Laughing All the Way to the Bank

Posted by Adam Kleinberg on January 27th, 2014 at 2:10 pm

All of San Francisco was buzzing last week about how much they hate Seahawks cornerback, Richard Sherman, for his impulsive, egomaniacal, borderline sociopathic outburst at the end of the Seahawks-49ers game on Sunday. From the looks of my Facebook Wall, that sentiment is shared around the nation.

But was it really an impulsive outburst?

SXSW Stereotypes. As cats.

Posted by Adam Kleinberg on March 7th, 2013 at 11:15 pm

If you loved these, there are about 20 more SXSW cat stereotypes on my own blog.

The very real state of mobile

Posted by Adam Kleinberg on October 22nd, 2012 at 12:57 pm

I just got back from the iMedia Breakthrough Summit in Austin. The event was almost completely focused on mobile.
Someone cracked a joke within the first 10 minutes of the conference that "once again, this is the year of mobile!"
Clearly, there are a zillion stats I could post (I won't bother) showing we are all using smartphones to access the internet these days. But what does that mean for advertisers? It's a complicated question. I think it boils down to five contributing factors:

Using big data to reach people
The reality of the mobile canvas
Tablets are not mobile devices
Other ways to find our customers
The real mobile opportunity

Using big data to reach people
If one thing is certain, there is no shortage of data that will help marketers find customers on their mobile devices. Media geeks will salivate at the big data being collected to help them target customers. It is impressive. It is terrifying.
One company called 4info showed us how they have collected latitudinal and longitudinal data on 330 million devices across 97 million households so they can target you on your phone.
How? First they look at where you are at night during the sleeping hours to classify you, your spouse and your teenage... Read more