If curating content is enough to be part of cultural conversations, why go through the trouble of creating content? The necessary question is, what is a more effective way to be part of cultural conversations, creation or curation?
Archive for Adam Broitman 
Meet "The Idea Guy" Live at Ad:Tech SF
Posted by Adam Broitman on April 18th, 2010 at 12:00 am
The instinct to defend ourselves is natural. Similarly, the instinct to defend our ideas is natural.
Often times people defend their ideas and don't realize they are defending self interests; not ideas. I see nothing inherently wrong with this—although often times, if presented with a rational, objective argument, highlighting the reasons why our conception may not be the most effective, we are able to take a step back, see the forest from the trees and except the fact that our idea was flawed.
I would venture to guess that the act of falling in love with one's own idea happens in the marketing and advertising business more frequently than in other professions. The subjective nature of much of what we do makes it difficult to ascertain whether it is the idea we love, or the fact that we came up with it.
Relax…there is hope! Those of us willing to confess to occasional narcissism; accepting that a more structured approach to creativity may produce better results, will be better poised for success. This is just one of the many topics that will be discussed at, The Bleeding Edge of Advertising Innovation session at Ad:Tech this week.
You will be introduced... Read more
