Social Media

Using Social Media Queues to Manage Your Marketing Posts

Posted by Anna Johansson on August 18th, 2014 at 3:08 pm

If you manage social media posts for your company, then you're probably familiar with the sometimes overwhelming needs to stay in the loop and help your organization remain relevant with followers. Social media accounts never sleep – users log on at all times to view the latest news in their feeds. However, scrambling to create live posts at all hours isn't really a viable option for most companies. That's where post queues come in – they help you automate your social media posts so that your accounts remain continually active. Here are a few queue services to consider.

Buffer

This well-rounded social media app can wrangle multiple Twitter, Facebook, LinkedIn, Google Plus, and App.net accounts. Their unique "Awesome Plan," helps businesses queue up to 200 social media posts for 12 different accounts. Additionally, you can add team members to share your social media posting responsibilities. Buffer also offers a number of scalable business accounts with two-step login processes for increased credential security.

TweetDeck

There's a reason why Twitter acquired this powerful social media management tool back in 2011. TweetDeck doesn't just help you schedule future posts, but it also helps you make sense of the chaos that is your timeline. You can manage multiple timelines and customize them to highlight certain hashtags, events, and users. You have a variety of timeline parameters to sort through the noise, such as custom content fields and specific user names. When updates arrive, you can be notified by a special sound or pop up.

Sprout Social

This is a powerhouse app for social media marketers who want to get analytics and reporting under the same roof. Like Buffer, Sprout Social also works with Twitter, Linked In, Google Plus, and Facebook. However, the Sprout interface is more conducive to teamwork, with group content calendars and queue categories for drafts and scheduled posts. The unique Viral Post feature uses analytics to determine the best time to publish your post for maximum engagement, so that you don't have to guess. The collaborative tools extend beyond simple content queue management – groups can share CRM records, assign tasks, and view engagement rates within the same application.

Oktopost

If you work for a B2B retailer, then Oktopost is a social media marketing platform designed specifically for your audience's needs. Create different tabbed streams to keep track of specific keywords and mentions for all relevant companies, including competitors. The content management queue in Oktopost is robust, giving you control over long-term posting campaigns. Your upcoming Twitter, Linked In, Facebook, and Google Plus posts are arranged on a minimalistic calendar with color-coded labels, so that you have a bird's eye view of your publishing schedule. As your posts are deployed, you can track their progress with analytics, which monitor overall lead generation, shares, and clicks that result from your scheduled posts.

Companies can reach a broad range of audiences by queuing up social media posts in advance. These automation strategies ensure that your feed never runs dry. Monitor these campaigns and watch your engagement rates grow.

5 Responses to “Using Social Media Queues to Manage Your Marketing Posts”

  1. Ben Green says:

    Great post Anna, thanks for mentioning oktopost!

  2. David Alecock says:

    Anna, I think this is one of the best short-but-sweet (or is that "suite") summaries I have read. Would love your thoughts on Hootsuite. I am testing almost all of these tools as I add more clients and life gets more complicated. Thanks!

  3. Kimmie says:

    Great article- very to the point! I am very familiar with TweetDeck but I look forward to trying out Oktopost. Thanks for the suggestions!

  4. Johnny says:

    Great article, listing the best of the best, I know we're new in the business but just wanted to say we're here too. The name is Mass Planner and we're a new software for scheduling social posts on Facebook, Twitter and Pinterest at this point, more to come. If you'd have the time to give us a try and maybe add us in the article too that would be great, if you need any more info let me know and I'd be happy to provide more.

  5. Brian Lack says:

    Hi Johan, thanx for providing valuable information & tools. I agree with you that if business wants more and more leads from the internet world then social media accounts never sleep and to stay in loop with customers or followers always ready to interact. We also need to post some useful information for audience so that the accounts remains active.

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