Opinions

Video Myths and Realities (Infographic)

Posted by Colin Osing on July 22nd, 2014 at 2:03 pm

With more companies looking to increase their video production for enterprise use, there are many myths and realities that get lost in translation. Some myths that are currently associated with video production include:

  • Having video production for businesses is too expensive
  • Video production is complicated and companies don’t have the time to invest
  • Corporate websites do not need video

For companies looking to increase their video production capabilities, some realties that can help take digital marketing to the next level include:

  • 93% of marketers used video for online marketing in 2013
  • 82% of marketers believe that online video has had a positive impact on their business or organization
  • 52% of marketing professionals say that video is the type of content with the best ROI

This infographic gives examples of how businesses can use video to boost SEO, engage audiences, and increase sales. You can review the full info graphic here.

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