Email marketing has always been one of the most important weapons in the B2B marketer’s arsenal. It is estimated that over 122 billion emails are sent every hour, and 68 percent of marketers say that email marketing is vital to their business. Email is ideal for engaging B2B customers and prospects individually, but email marketing in 2014 has evolved significantly since its inception.
It is important to understand how your B2B audiences use and respond to email in general in order to know the best ways to reach out to them. Follow these 10 best practices for B2B marketers looking to leverage email for customer engagement, acquisition, retention, CRM and more, and reap the rewards of increased response rates and higher overall engagement.
Infographic originally published here.