Opinions Social Media Word of Mouth

Why do Consumers "Kill" Brands via Social Media?

Posted by Adam Rossow on March 17th, 2014 at 10:33 am

We work with  a lot of brands who put a great deal of time and effort into social – as  do many of their customers. One thing that’s so interesting to us and painful for them centers around negative comments, and there’s plenty to go around. Posting something negative requires effort, so we can assume that these individuals feel mistreated, upset or discouraged in some way. But what does posting do for them? What do they expect? We asked some of our readers weigh in (gasp) quantitatively, with some interesting results:

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