Email Targeting

To hell with it, let's ruin our Valentine's Day email campaign!

Posted by Eugene Krall on February 5th, 2014 at 5:07 am

Whether you like it or not, Valentine’s Day is approaching. There’s no question that you can use this chance to boost your email campaigns or…vice versa. It’s a well-known fact that a lot of people are single on St. Valentine’s Day. It is very depressing and sad. Not everybody will be excited to get lovely email valentines.

Following are things that can help you destroy the reputation of your company once and forever. Are you sure you want to take those into consideration?

  1. Start right before the holiday! Preferably, on February 13 or even 14. No one will be expecting any messages from you and plus, it will be too late to buy any gifts or deliver them on time.
  2. Don’t segment your contact list. Send the same messages both to women and men, to old and young. What’s the difference, right?
  3. Everyone will be sending emails with hearts and teddies but you shouldn’t do so in any case! Stand out from the rest, do something different. Forget about any holiday spirit; send usual letters as you do each day, without even trying to use a specialized template.
  4. Don’t suggest any gift ideas, or perfect presents. No one wants to read that bullshit anyway!
  5. Don’t allow clients to share your information on social networks. You don’t want people to be talking about you!
  6. Don’t use the holiday to show your customers that you appreciate them. Gift cards and coupons are unnecessary too. Do not allow yourself any extras.
  7. Use such subject lines:“A dozen roses: $12, a box of chocolates: $10, a Happy Valentine’s Day card: $2, still having $24 dollars because you're single: priceless!”“If you're sad about being alone on Valentine’s Day, just remember that nobody loves you on any other day of the year either.”

    “Roses are red, violets are blue. If your man is busy on Valentine’s Day, then the side chick is you.”

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