Here at Crowdtap, we used our Social Influence Marketing Platform to poll ~1,000 men and women to understand social media as it relates to Super Bowl advertising before, during, and after the game.
As suspected, Super Bowl viewers can't wait to share ads on social media - in fact, 1 in 4 viewers will likely post about Super Bowl ads on social media before the game. Overall, 61% of those surveyed said they'll post Super Bowl ads on social media. Equally impressive, 41.2% of them said they would be on social media during most, if not all, of the game, with 55.8% planning to share the content primarily on Facebook.
For the full survey results, check out the infographic below.