This reminds me of that "Three Minutes in Italy" campaign from San Pellegrino where you control a robot on the streets of Sicily from anywhere in the world.
But here, you control a person outfitted with audio video tech who will do what you ask him to do so you can tour Melbourne before you actually go - vicariously taking in the sites and sounds you want to experience.
What if a brand like Pepsi let you, for instance, "attend" the Super Bowl? Or Red Bull brought you on its next crazy stunt - with you in control of the show?
People get worked up over "real time marketing" (basically brands using Twitter to comment on televised events as they happen).
Wouldn't this kind of thing take it to a much cooler place - bringing you to the televised event, rather than just consuming tweets about it?
Read more about the initiative here.