Fall is one of those transition periods that many people don't quite know how to approach. It's not unlike spring, when business owners often go to great lengths to clean things up around the office and perhaps put a new spin on its decor. With corporate season finally here again, there's no better time of year to change the look of your office, and you may as well sneak some branding in there while you're at it.
Branding your office may sound like a bit "too much," but there are plenty of ways to go about doing so without making it look cheesy or unattractive. Considering when it can end up doing in terms of clients and business, it's more than worth your while to look into ways in which you can add different aspects of your brand to the office's overall look.
Focus on Color Scheme
One thing that many business owners do not put enough thought into when designing their office space is color. The color scheme of your office can, of course, make a huge difference on the moods of your clients and employees, but it can also help to reinforce your brand if you take the right approach. Think about the colors used in packaging or marketing materials for your products/services and use this as a jumping-off point. Be sure to do your best to match the actual color-tones, as well; don't just substitute one blue for another, as you'll cause a disconnect in your branding.
Don’t forget about the best color of all: green. Updating your office to new environmentally-friendly standards is a great way to improve your brand while helping the environment.
For example: does your receptionist regularly hand out plastic bottles of water to visiting clients? Instead of using plastic bottles or disposable cups, give everyone in your office a company-branded reusable water bottle. Have a few of these reusable bottles in your refrigerator, filled with water and ready to go. Then, give them as gifts to new clients. They’ll be a lasting memory of your brand and of your commitment to the environment.
Go even further and make sure every aspect of your office decor reflects “green,” from easily-visible recycle bins to a new set of eco-friendly window blinds. Little changes like this can make a huge difference on your image as well as your expenses. Blinds.com told us: “Eco-friendly blinds are great for companies that want to promote a green image. Not only can blinds improve your interior decor, the right ones can also reduce up to 50 percent of their air conditioning usage. Having eco-friendly blinds in your office helps reduce dependency on energy and petroleum-based products, and shows your clients that you are forward-thinking and care about the environment."
If you visibly display environmentally-friendly products, and let potential clients know about your efforts to green your office, you'll have a new marketing opportunity that might not have otherwise existed.
Highlight Your Product
There's nothing more important than ensuring that your current product is front and center in your office, regardless of whether you're working off of a B2B or B2C model. You can highlight your product in a variety of ways, but perhaps most effective is to build a display and positioning it in an area that is highly visible to those who walk in the front door. Don't hesitate to dedicate an entire wall or section to the office to this "shrine" for your product, and make sure to include any positive press, awards and other accolades you've received. This is a great way to help pensive clients feel more at ease and confident about working with you, and will further enforce the notion that you're the best at what you do.
Branding your office is an essential tool that all business owners should take advantage of, and it doesn't have to look as if you're gloating or trying too hard if you handle it properly.