I freaking love this ad prank for the new 'Carrie' remake.
It's unclear from the video how the innocent passersby were dialed into
the ad message before running out the door. But given that they'd have
to sign releases, I take it they got the point of the prank somehow. But
as a viral video: WOW. Would have scared the crap out of
Sure, so-called "prankvertising" can be irritating. But when done well - wow.
So how is your brand using it?
Read more about the prank, here.