With such a tremendous and powerful move to the Web over recent decades, marketers have definitely gotten on board with the digital wave. It's been truly amazing to see how much social media, technology, and new innovation has sprouted.
One of the concerns now is how we can adapt the best practices from the non-digital world inside of a digital era. Presentations, conferences, trade shows, networking events, and more still take place and are vital to growing a business of any sort through word-of-mouth marketing and making a splash in-person. Those who weave and navigate the two arenas best will wind up with the most bang for their buck, and also their time.
For instance, imagine attending a conference with a speaker on the stage who hasn't taken the necessary precautions to ensure that he or she will connect with and resonate with the audience. It's a skill that the best speakers have honed over many years of practice, and one that can be learned if the subject is genuinely interested and willing to invest in the skill. These days, you don't have to pay an arm and a leg to take a course, though. Public-speaking and other business courses are available online. Gain wisdom from others who have been there before.
Bridging that divide is critical for any growing company. There are easy methods to take what you know from digital experience and to apply it to the more conventional marketing you. Consistency is important to strike between the two platforms as well. If you're going to rent space for a booth at a conference, you'll want it to reflect what your website and company are like as well. It's all part of the same story. These days, you can learn more about the kind of video display to put up to get people moving in that direction thanks to video tutorials that will walk you through it. There's no need to outsource this work to someone more tech-savvy than you are.
And then there are the things we want, but only really know how to do in conventional ways. You know, like soliciting publicity and much-wanted attention for your brand. Being on people's minds will lead to more business for you and also breed those necessary referrals that separate good businesses from the great ones. However, you can do more to solicit coverage and publicity by using online resources. A little online training in social media, email marketing, and writing press releases will help you leverage what you do best to achieve the desired results. As your business grows, and more people hear about you, you can assess through surveys and data which channel is leading new customers to you. With a little old-school intuition combined with new-age thinking, you can rise to the top of your industry.