Bing has recently integrated a new feature on the sidebar of its image searches that provides users with pins from the popular social network Pinterest. By entering a query in the search bar, users will find relevant pins on the right-hand side.
When you click on a topic, it redirects you to a condensed list of pins, and you have the option of viewing them directly on Pinterest. If you see something that's worth sharing on your account, you can pin directly from Bing image search.
This new feature is definitely a way to streamline the pinning process and should be an incentive to marketers to make Pinterest as part of their social media campaigns, if they haven't done so already. While Bing doesn't carry the same weight as Google and obviously doesn't receive the same volume of image searches, this collaboration with Bing should increase the exposure that marketers have on Pinterest.
Here are several ways to capitalize on this feature.
To separate your content from the masses, it's necessary only to pin images with a wow factor. For starters, each image should be high definition and not grainy or blurry.
Having contrast where figures in the foreground stand out from those in the background is ideal. You may even want to perform an image search on Bing to get an idea of how much competition you have for a particular keyword and which pins are currently featured.
This way you can deliberately pin or repin content that is easier to distinguish from others.
Since Pinterest doesn't offer the elaborate tagging options of many other social networks, it's important to do the most you can with descriptions. It's best to include a brief summary of what a pin is about and include the specific keywords you're going for.
Try to be creative and make each description catchy so people will be motivated to click on your content. This way you can take someone who is performing a Bing image search and potentially convert him or her into a new follower.
Mix your content with others
For every board you create, it's smart to pin content from other resources that relate to the theme of that board. A board about stock trading would want to incorporate pins from similar boards or content that addresses economic trends.
This is beneficial for several reasons. First, it shows you're not greedy or self-serving, and it creates positive Pinterest karma. Second, every time you repin from another user, that person will be notified and some will want to check out your page. In other words, you get additional exposure and networking opportunities.
Finally, the more pins you have means the more chances of having your content being found on Bing.
As with many social networks, finding the right frequency to update is important on Pinterest. Unlike sites like Twitter and Tumblr where it's common to post fresh content every day, this isn't really necessary when it comes to pinning.
Every campaign will vary, but three to seven pins a few days a week is usually sufficient. This frequency should keep followers interested without clogging up their feeds with excessive content. Fresh updates should also bring more attention to your content in Bing image search, which can help get exposure on their new feature.
While it's still unknown what the full impact of this collaboration will be, it's likely to yield positive results for marketers who get on board. The beauty of this partnership is that you can get more results without doing additional work. As Pinterest continues to grow, your business will flourish along with it.