According to Facebook, there are more than one billion folks using its social network. CEO Mark Zuckerberg and his team are streamlining business products for desktops and mobile devices, "Facebook for Business" offers a lot of resources for the small business as well as the larger agencies and brands.
While some of the features are only available in US English, Facebook's business features will be released very soon, according to their business blog page. Here are five advantages of using Facebook for business.
1. Simplified ad products
Based on feedback Facebook has received from users, the network has simplified their ad offerings so they're more focused on a business's goals. By removing the online "offer product" in favor of the "page post link," users feel that this type of advertising is a more effective way to drive people to review deals on their fan pages.
And in the fall, when advertisers create a "page post photo ad," Facebook will automatically add social context to boost performance and eliminate the extra step of creating sponsored stories.
2. Enhanced ad reporting
Facebook now features updates to its "Ads Manager Reports" to make it both easier to understand and more actionable. With this enhancement, you can now choose the ad metrics you want to include by dragging and dropping them in a manageable spreadsheet. From there you can save, export, and schedule reports for delivery on a daily, weekly, or monthly basis.
With this new reporting, you can better measure your ROI (return on investment) by analyzing your reach and frequency across any date range of your ad campaign. You can also measure unique metrics like unique clicks, cost per unique click, and number of people who take action.
3. Promoted page likes
Promoted Page Likes is a a simple method for getting more likes and expanding your audience. All you have to do is complete all the profile info required for your page, such as profile picture, page category, about section, address, store hours, phone number, etc.
Then the image of your ad will be pulled automatically from your profile picture when you purchase an ad.
4. Facebook Pages Manager App v2.co
Facebook has just released a new version of the Pages app for iOs that's faster and easier to use. The Pages Manager helps admins of a fan page connect with their audience and keep up with the activity on multiple Pages, all in one place.
This app is currently available in English, BokmÃ¥l, Norwegian, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, and Vietnamese.
5. Pages has new layout on mobile
Every day, millions of people visit Facebook Pages -- and almost half get access to them from their smartphones. To make this more manageable, Facebook has developed a new mobile Pages layout tailored to the way people look for information on their mobile devices.
It's now easier for business customers to interact with their page in a way that's both efficient and useful. These updates are accessible via mobile browsers and the Facebook iOS app, and new mobile pages on the Android app are coming soon.
In addition, there's easier mobile management that gives you the ability to switch between public and admin views directly from your mobile Pages/devices.
How and how not to use Facebook likes
For businesses just starting to get their feet wet using Facebook, Massimo Chieruzzi at Adespresso offers some insightful advice as to how and how not to use Facebook likes.
"Remember, Facebook marketing is not about a number. It's about people. Engaging them, talking with them, and turning them into loyal customers" is what's important, notes Chieruzzi.
And she's right! It's better to seek quality likes than quantity. "It's much better to have 100 likes from people who really care about what you're doing than 100,000 likes from people living in another country, convinced they've just liked a page about cats while they've actually just liked a page about selling fur," concludes Chieruzzi.