When Twitter first came around, many people were unsure what the social media website could do for business. It didn't take long to discover that Twitter's format is tailor-fit for B2B and B2C marketing, which is perhaps why it is second to LinkedIn as being the most used social media network for content marketing today. Twitter is a godsend for those who've been looking for an easy to use, accessible network for content distribution, and it's gaining more and more users as the days go by.
Content marketing can certainly be difficult given the amount of competition out there, which is why it's of the utmost importance to learn as much as possible about how to use Twitter to your advantage. With a little bit of work, you'll find that the service is about as helpful to content marketers as anything else on the Internet.
1. Incorporate Keywords
Anyone who knows the first thing about content marketing is that keywords are of the utmost importance, and just because you're using Twitter to distribute content doesn't mean you should neglect using them. Take the time to make a list of at least 20-30 keywords that describe your business or industry as best as possible, and don't hesitate to add at least one keyword to each of your tweets. Over time you'll find that this strategy can pay off exponentially.
2. Always Share Links
Many content marketers believe that there's no better way to engage and grow an audience than to share links that lead to useful content, and Twitter is the perfect vehicle for doing so. By sharing links, you can lead your audience to information that you would otherwise have to build yourself, all the while maintaining many of the benefits of the latter scenario. Sharing links should never be viewed as a cop-out; it's a highly effective content marketing technique you should always keep in your arsenal.
2. Hire a Database Marketing Firm
Sometimes handling a database on your own can be exhausting, and keeping track of your Twitter followers can be just as difficult. Hiring a professional firm can make things far less stressful, and it doesn't have to be as costly as you might think. Extraprise database marketing services, for example, can help to take your Twitter content marketing to another level by prodiving B2B and B2C service. All the while, the stress is off of your back and you can rest easy knowing that the proper steps are being taken.
4. Create Contests
Twitter is unique in that it allows you to create hashtags and build conversations out of them, and there's no better way to take advantage of this than to use it for contests. You can get as creative as you'd like with your contests so long as you set it up properly, which usually consists of asking users to submit their posts with a specific hashtag at the end. This is a great way to not only build your audience, but to engage those who might have otherwise stopped paying attention to your tweets.
5. Tweet Links to Your Website and Blog
Strong content marketing means taking advantage of every aspect of your online presence, which includes your blog and website. Tweeting links that lead back to these is a great way to bring in new hits that might not otherwise have been led to your site, and it also allows you to get the most out of your content by sharing it in a variety of different ways. Plus, it's a simple, quick tweet that can break up the monotony of the day.
Content marketing and Twitter go hand-in-hand, and the sooner you learn to utilize it to your advantage, the better.