Whether or not you’re lucky enough to score an invitation to any runway shows during New York Fashion Week, the city streets are sure to be brimming with style and swagger over the next few days. Between people-watching on the plaza at Lincoln Center, the style lounges to attend and the after parties, it’s the week a style blogger’s dreams are made of.
Pinterest has upped it’s sartorial game this year with the introduction of its fashion week hub, partnering with more than 100 influencers to curate pin boards, including designers such as Michael Kors, Kate Spade, and Oscar de la renta, as well as go-to fashion publications like Elle, WWD, Lucky, Refinery29 and Style.com. These brands and bloggers will be pinning real-time during each upcoming fashion week.
Live-pinning is a great way for bloggers and Pinterest connoisseurs alike to take advantage of the fashion week frenzy in a highly visual way. What makes live-pinning exciting, as opposed to posting photos later on, is that 1) the posts are chronological, so followers know they are seeing pins as part of an event and are “with you” in a way, and 2) you are able to capture and share live moments - which may be surprising, funny, awkward even - making pins more meaningful.
Once you’ve chosen an event (will you be attending a show, scouting out the plaza during rush hour, or stopping by a pop-up shop?) alert your followers and keep these tips in mind when live-pinning:
Plan Ahead - Beginning to live-pin without a set strategy may end in poor execution, or not enough frequent pins. To ensure you have a steady stream of content, outline the items you hope to capture. Take your organization one step further by prioritizing your list. For example, you may want to capture 5 full outfits, 1 celebrity, 3 outstanding handbags, etc. Also, be aware of smaller details - or even moments - that can make great pins, such as an intricate manicure or playful models. Brainstorming your desired pins, their aesthetic and mood ahead of time will help guide your photos in the moment!
Borrow, But Don’t Steal - Uploading and pinning your own photos can be time-consuming, so know that it’s acceptable to source some content from the social community. If your event has a hashtag associated with it, set up tracking using TweetDeck for Twitter or Hashgram for Instagram, which will allow you to monitor real-time photos for consideration. As a rule of thumb, always attribute borrowed content by mentioning the user’s Twitter or Instagram handle.
- Keep Calm and Pin On - The time crunch of a live event can be overwhelming. Don’t forget to take a few minutes to avert your eyes from the digital world and enjoy the activity going on around you! Only by taking time to observe, can you find new inspiration and fleeting moments. If you’re live-pinning for a blog, or even bigger outlet, it may be helpful to bring a friend so that you may switch roles throughout your event - having one person scout and one handle pinning. Remember, it’s a relatively new concept to the platform, so be creative and you will learn what your audience responds to and enjoys.