As I get ready to head out to the UK for ad:tech in about 72 hours, I've been asked by a couple folks why I make the trip so far from California (where I live) when there are ad:tech versions right here in San Francisco and New York? The reason is simple; to get away from the Americans.
Don't get me wrong. I'm proud to be an American. I served my country, lost friends and think that this nation is the greatest in the world. My day job today though is that as a marketer, on the advertising agency side, specializing in providing executive level guidance in the areas of Social and other Emerging Media executions (as part of our client partners marketing plans). That, my friends is a global consideration, and as Americans, we can certainly be rightly accused of thinking that the Sun revolves around these United States. I love the UK and Europe. There are many similarities to our own culture, which makes it fairly easy to navigate, yet, I can attend conferences and here many different ideas, and solutions to those ideas. There are different considerations, different issues, laws, customs and 'best practices' that are being used that we in North America (often the 'Global HQ') for many brands, which sp0ut the 'Global' plan for a product launch. Sometimes, just sometimes, maybe some0ne on the other side of the pond has a solution that started with a local or regional relevance that really resonates even more strongly with the Global community than what me might come up with in the U.S.
So, here I head, to London for 2 days of sharing, and more importantly listening to new ideas to problems I face each day for my clients, and I hope to be able to share as well, but most importantly, to come home with some fresh ideas that make me a better, and more globally relevant practitioner of the work I enjoy so much.
I'll try and follow this up at the end of each day with some of those nuggets, and maybe a few pictures or videos of folks I talk to and see what goodies I can come home with for all of us to share.
Are you going to the UK for ad:tech? I hope you stop by and say hi after my presentation on Wednesday morning. What do you hope to get from it? Have you been to a digital marketing confrence in APAC? I assume there are even more fascinating things to learn. It's the best part of this job. The constant ability to stretch my mind on something I thought I was already pretty good at, only to learn that it's new each day.
Hope to see you there, or on the road sometime soon.