Online businesses have become a popular source of employment to several million people in the world. Many website owners have a good number of clients who have subscribed for email newsletters. But quite a good number of small business owners constantly search for the answer to the question "how to increase the audience?". The main idea is not only to increase the amount of your clients but also to maintain the ones you already have by taking care of their needs. This article will help you with practical tips to help you achieve the amount of traffic you desire to your website.
Who are You Addressing?
It is good idea to remember that your recipient is a human. Make the posts on your newsletter as interactive as possible as well as interesting. Increase the engagement between you and your clients by co-creating your content with them. People take pride in things they took part in creating and if someone was involved, they will tend to acquire the newsletter quite often for a glimpse of any form of developments on the thing you created together. If possible, build your entire brand on co-creations between you and your clients.
Strangers Can Subscribe to Your Website's Newsletter
There are many enthusiasts who desire to stay updated and informed. When designing your website, it would be a good idea to consider them by placing a sign up link and email signature on your website so that everyone can sign up and subscribe for a newsletter. Do not allow the chance to gain a fan pass you. Be friendly.
The best and easiest way to start an engagement is to ask a question. A question is likely to attract more attention especially when accompanied by an answer. It may a better idea to start a controversial topic with a question rather than direct narrations.
Ask questions or pick a topic that will attract diverse views and even allow your clients to engage with one another on the site and publish that on your next newsletter. You can extend your interactions to interview some of your readers and clients and publish it as a case study in the newsletter.
You can answer questions your clients ask by including a Q&A page on your website. However, if the newsletter is released every few weeks or months, you need to include mostly answers to frequently asked questions.
Are You a Good Story Teller?
Since time immemorial, stories have the tendency to make people remember things easily. May be this is the reason why stories are commonly used when teaching little children. A good impressive story would stimulate an emotional response to people and the emotion will be spread far and wide. It is quite easy to remember something you learnt in the form of a story. Nice cartoon pictures can complement your story in the newsletter. Relate real time experiences to a story in your newsletter and watch your audience grow.
A good newsletter is the one that contains a little non-business literature. It is good to be business oriented but all work without play makes Jack a dull boy. Take a snap of yourself while on vacation and share it with your followers and fans. Be interactive.
Eugene Krall is a former economist who tried himself in linguistics, somehow became a seo-expert and finally wound up being an online marketing specialist for Atompark Software, a company specializing in email and mobile marketing software development. One of the services they provide is Atomic Newsletter Service, which is specifically crafted for sending newsletters. He has witnessed the success and failures of email campaigns, which gives him a motivation to share the likely causes of both.