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3 Keys to Digital Advertising Success

Posted by Jack Gazdik on August 7th, 2013 at 6:40 am

If your measure of digital advertising effectiveness ends when your ad is clicked, you’re only fighting half the battle. Yes, driving lots of traffic to your site through digital advertising is awesome, but digital advertising shouldn’t just drive clicks—it should generate leads and drive sales!

For example, a media campaign that drives 500,000 visitors may appear more successful than a campaign that drives only 100,000 visitors. However, if the 100,000-visitor campaign generates 10,000 more leads than the 500,000-visitor campaign, it’s safe to say the 100,000-visitor campaign was actually the success.

Three Keys to Digital Advertising Success

Here’s 3 Keys to Digital Advertising Success

  1. Measurement
    The success of your campaign begins before the first ad is ever served. Determine your campaigns goals and figure out how you can track whether those goals are actually being met.
  2. Monitoring
    Digital media performance happens in real-time. That means you should always have your eye on what’s working and what’s not. Determine what ads, placements and targeting parameters are leading to the most conversions.
  3. Optimization
    Once you determine what’s working, optimize your campaigns to increase conversions. This means removing or making adjustments to ads that are not performing well, honing in your targeting to only those segments that are leading to conversions, and moving funds to the publishers, networks or media vendors that are performing the best.

A digital campaign that is not being monitored and optimized in real-time is a digital campaign that is destined for failure. Click metrics are not the end-all-be-all of digital success. Instead, focus on what really matters: leads and sales.

One Response to “3 Keys to Digital Advertising Success”

  1. Jack Gazdik says:

    Thank you! I think you're right on. Data is only as good as what you do with it.

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