Even if you distribute your videos by social media like Facebook, Twitter, LinkedIn or Google+, make sure your videos are additionally placed on your own web site. Perhaps you can place them in a Video Blog, or a Resources area. Be sure they are optimized with the right keywords and provide enough context to those who don’t know much about you.
People in the U.S. spend about 3.5 hours per week watching web video. With the increase in people’s obsession with web video, it’s a good time to consider getting involved in video as an essential part of your marketing.
This doesn’t have to be a big undertaking that requires a separate team, costly equipment or software. You can start small by hiring a video production company and doing several interviews with your customers, showing your product in an interesting way or even displaying the fun behavior of your employees.
Things to Think About:
How many times…
- has a web article taken you to a video?
- a friend emails you a video?
- a co-worker shares an interview about something you were just talking about?
Everybody seems to be using video, are you?
by Dan Nuckolls