Fast-growing social platform Pinterest recently introduced an analytics product for businesses, brands and partners that integrate Pinterest into their sites, said Steve Patrizi, Head of Partner Marketing at Pinterest during a presentation at iMedia in:Focus Summit on What Women Want From Brands. Partners can use those analytics to see what's working and not working across the service. Many brands are weaving Pinterest into their sites so that users can pin products, and the integration boosts engagement time in most cases, he said. In addition, Pinterest recently introduced "rich pins," which let brands add more information to pinned products, such as price or where to buy.
Brand are using Pinterest in a variety of ways, Patrizi added. Nordstrom, for instance, incorporates Pinterest in stores by showing the most-pinned items. Martha Stewart showcases just-pinned products on its home page, while Modcloth also highlights popular pins on its site.