This iMedia Agency Summit has been full of surprises. No, Borat did not run in naked and disrupt everything, but the content that's being discussed, analyzed, and demystified is certainly impactful to the digital marketing audience. I've been impressed by the number of panel discussions, master tracks, and presentations that have focused on difficult concepts and broken them down to their core relevance.
As the theme of the event is "Mad Men + Math Men," there's no better way to sum up what has been learned here than to debunk some myths by the one and only mad man himself, Don Draper.
Myth: Data and creativity will never get along.
Myth: You can't effectively target on Facebook because there's too much data and Facebook doesn't know how to make sense of it all.
Myth: You don't need to step up your data analytics in order to improve sales or increase creative vision.
Myth: TV and digital are enemies. They will never be able to work seamlessly together for a common purpose.
Myth: You can embrace big data without understanding the human context behind it.
Myth: You completely understand programmatic buying. You're right in assuming we'll all be replaced by robots.
Myth: Your ability to manage cross platform campaigns is limited. Devices are too different for a consistent experience.
Myth: Native advertising is new, and we should all be worried about it.
Myth: The I/O will soon disappear as programmatic methods become more mainstream.
Myth: Marketers can't tell stories in six seconds, so forget about Vine.
Myth: The click-through rate is dead.