On Sunday, the iMedia Agency Summit kicked off with a traditional Texas-style dinner complete with games of horseshoes, bottles of Jack Daniel's, and a down-home barnyard atmosphere. Sponsored by Resonate Networks, this welcome reception was a great way to set the southern mood for a three-day event centered around media progression, big data, and consumer platform innovation. Personally, the juxtaposition between these pressing industry hallmarks and the laid-back Texas environment works perfectly.
In case you're missing out, here are some pics from Resonate's excellently executed Texas-style welcome reception.
The event takes place at the beautiful Hyatt Regency Lost Pines Resort in Austin.
Of course, no Texas gathering would be complete without a good ol' game of horseshoes.
The traditional southern cuisine included quesos blanco nachos, tortilla soup, and slow roasted pork.
Obviously, nothing tops off a meal better than strawberry short cake.
Under the beautiful setting Texas sun, attendees enjoyed a variety of dark and light spirits (as well as fine beers).
No detail was left overlooked to remind us of the southern theme.
An open, yet intimate dinner environment made breaking the ice easy.
Texans take their liquor seriously.
Whether you were a first time attendee or a summit alumni, conversation was plentiful at this welcome reception.
The indoor/outdoor mix of environments was a perfect way to give attendees a low-pressure meeting place.
Finally, special thanks to Resonate Networks for their amazing welcome reception. It was a hit.