Creative Best Practices

Is your content headed for the Emergency Room? [Infographic]

Posted by Deborah Bates on April 10th, 2013 at 12:39 am

It may come as no surprise that the average attention span of us humans has dropped somewhat over the past 12/13 years. What with micro-blogging and Vine's 6-second videos at the height of their popularity, it was probably always going to end up this way. Did you know, though, that the average attention span is now down to just 8 seconds?!

So, your brand has less time than the average television or radio advert to grab your prospects' attention. When you consider that most web users dedicate only 4.4 seconds to each 100 words they see on a webpage, this isn't such an easy task. However if you keep your content marketing simple, concise and eye-catching, it is less likely to flatline - as this latest infographic shows...

2 Responses to “Is your content headed for the Emergency Room? [Infographic]”

  1. I think long form content still has a time and place, even if attention spans are getting shorter. When someone really wants to know about something they don't mind spending more time on one piece of content. The key is to hook them in with the short and concise message and then push them along to your more long form content.

  2. I think you're absolutely right, Nick. Brands need to get that 'hook' in there straight away in order to keep visitors engaged, otherwise they could end up losing people that actually could have found value in the piece (and therefore who are most likely to convert).

    Thanks for taking the time to look at my infographic and for your feedback!


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