Archive for April, 2013

THIS JUST IN: Harvard professor explains how to perfectly market on mobile

Posted by David Zaleski on April 30th, 2013 at 2:22 pm

After careful research, Harvard professor of network marketing Ellis Fowler has written an easy, step-by-step guide for finally understanding and perfectly executing on multiple mobile campaigns.
"It's really quite simple. Let's say that you want to run targeted creative to specific demographics on the Samsung Galaxy S III. This is going to be a different method than the LG Optimtus L9 4G Mobile or, of course, the Motorola RAZR Maxx HD Android, which only runs Intel Duel Core processor chips similar to the HTC Droid Incredible Verizon Android Smartphone and the Samsung Gusto II. Those are incompatible. Because of that, remember to ignore the operating systems used by the Omnia II 2 i920 and Samsung Reality SCH-U820/U370 Dual-Band Verizon Phone, as they will only confuse you. Your first step is to simply use the same application geo-targeting methods (minus Google Maps) as you would on the Galaxy Nexus 4G with 16GB Memory Mobile Phone, or clearly the LG VX9700 Dare Verizon and the LG Extravert Prepaid 271 mobile devices. Track cookies similar to how you would on the Nokia - Lumia 822 4G, LG - Lucid 4G, Verizon Samsung Galaxy S III 3 SCH-i535 and obvisouly the LG VX-11000 enV Touch,... Read more

The 4 Most Popular Types of Hosting

Posted by Drew Hendricks on April 30th, 2013 at 9:46 am

Companies, freelancers, entertainers, and many individuals rely on web hosting to showcase their products, portfolios, and services. Reliable service is crucial for anyone wanting to stay in business. Downtime can cost immeasurable sales loss and lowered online visibility. While shopping for hosting, one must consider the types of use it will be put to. Companies and individuals must examine the types of data that will be stored and displayed with a web host, what kind of IT support will be involved, and the level of security required to use web hosting in a business setting.
1. Free hosting
Free hosts are easy to find through blogging and profile services. They typically offer minimal image uploads, media link capabilities, and blog entry management. Other free host services will allow one to create a webpage and upload content, so long as the service displays their advertising across the web presence. Obviously, these ads are not conducive to a professional portfolio, company storefront, or business web page. Many people will look to free hosting services to get their foot in the door for online publishing, networking, and blogging.
2. Shared hosting
Paid hosting typically starts with shared hosting packages. Many popular consumer and small-business level hosts... Read more

5 Ways to Consume Less and Keep Your Apartment Cleaner

Posted by Drew Hendricks on April 30th, 2013 at 9:27 am

Apartments aren't known for being particularly spacious, and a cluttered apartment can lead to a lot more than frustration. Studies show that clutter can also lead to anxiety, depression and generally not truly enjoying being at home. An apartment should be a sanctuary, and consuming less can help. Here are 5 simple ways to use less and score a cleaner apartment.
1. Ditch the Bags
Gather a few sturdy, large water-proof bags and use them whenever shopping is in order. Many people keep these in their trunk, but they can also be scrunched into a large bag or purse. While this is common sense, the vast majority of people don't practice it. Get rid of the packaging to save the environment and the clutter.
2. Ditch the Disposables
From diapers to cleaning rags, disposable things are expensive, bad for the environment and clutter up trash cans causing more frequent trips to the dumpster. Instead, choose items that are permanent but may require frequent washings. Cleaning rags can be made from old clothes, and cloth diapers are generally much gentler on a newborn's skin.
3. Don't Waste
People should focus on only taking and using what they need, whether it's with dinner or the shampoo in... Read more

The NewFronts grow up

Posted by Bethany Simpson on April 30th, 2013 at 9:10 am

If you plan on attending the NewFronts, here's a prep list:

Tweet with peers about who will be attending various NewFront events
Read the trade articles and company press releases
Watch the full first season of Jerry Seinfeld's "Comedians in Cars Getting Coffee" (it's hysterical)

Editor's note: click here for full iMedia NewFront coverage.
The NewFronts aren't a fledging event anymore. Execs and media folks are packing out major NYC event venues to talk about content from names like Ed Helms, LeBron James, and yes, Jerry Seinfeld. In addition, companies like Yahoo are making partnerships with major players including Saturday Night Live, WWE, and ABC News.
Last year, the companies who held NewFronts were in a bit of a catch-22. Online video was exploding, but the industry couldn't yet define exactly what online video was. Was it original video extras from NBC's The Office cast members? Did it still include YouTube UGC? What about brand-sponsored originals like Dentyne's "The Single Life"? Or did it have to be professionally-produced and TV-like, ala Hulu's Keifer Sutherland dramatic web series "The Confession"?
This year the IAB has defined online video content as OPOV, original professional online video. And current stats show that 31% of 18-34 year olds watch OPOV, along with... Read more

Budweiser Toasts Facebook-Integrated 'Buddy Cup' – Clink to Make Friends (Video)

Posted by Rick Mathieson on April 30th, 2013 at 8:38 am

I'll drink to that.
As I write in my book THE ON-DEMAND BRAND, we've reached a point now where brands should no longer view social media as a cool new way to connect with consumers.
We must now view social media as a means by which we as brands can enable consumers not just to connect with us, but to each other. And not just in some virtual space, but in the physical world as well.
This initiative can help break the ice in a social setting - as well as continue the conversation (and/or flirtation) after that beer (or the many, many beers, as the case may be) is gone.
Cheers to Bud for the bold idea.
Read all about it, here.