Opinions

Using CRM throughout the Customer Life Cycle

Posted by Jason Elkins on March 25th, 2013 at 2:57 am

It’s a simple truth that customers should be at the heart of your business and that providing exceptional customer service is essential if you are to grow and succeed. In a recent blog I explored this truth further and looked at the ways CRM solutions can be used to provide great customer service but also, deliver those experiences that will keep customers coming back again and again.

The blog highlights how CRM can be used to manage each and every interaction with a customer. It also sets out how, through understanding the customer life cycle, it is possible to deliver a fantastic experience at each stage, helping to build solid and profitable relationships.

Naturally every company’s customer life cycle is different, the journey for a bank’s customer is likely to last year’s if not decades, whereas a retailer may be able to complete the entire cycle over a matter of months. What is important however is to understand how CRM solutions can be mapped to the cycle, to ensure relevant messages are delivered at the right time to increase the potential value of a customer.

So if you would like to learn more about the value of CRM to the customer life cycle, why not give my blog a quick read? It may help you to maximise the profitability of each customer relationship you have.

One Response to “Using CRM throughout the Customer Life Cycle”

  1. Cheyserr says:

    I agree. Every customer experience is different. But how quickly you react and adapt to provide the best customer experience will be the defining moment whether your customers will stick to you or not.

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