I don’t know about you, but the last three conferences I’ve attended have had eerily similar programming slates. I’m not naming names, but if I see another “Is Content Really King” or “RTB, DSP, CPE – Drowning in a Sea of Acronyms” panel, it’s going to make my eyes and ears bleed. In the interest of adding a little levity to our industry, I’ve put together a list of panels I’d love to see an adventurous programming director include in their next conference:
1 year? 6 months? 3 months? How low can you go?
Join us as a top HR Director, Recruiter, VP of Sales and Agency Group Director debate just how short a job stint can be before it affects your career in Digital Media.
The Dos and Don’ts of Entertaining
Take a walk on the wild side with some of the best-known sales professionals on the digital party circuit as they give their “rules of the game.” Sellers of both sexes give their tried and true mantras for thriving and surviving during a long night out entertaining. Do flirt, don’t sleep; Do sip, don’t gulp; talk shop only if “shop” means late night karaoke. This panel could get crazy! We certainly hope so...
Entitlement is a God Given Right!
Sure to be an eye-opening conversation with four Millennials in their first job out of school. See what a day in the life of the industry’s future is like first-hand as they navigate lunch and learns, pivot tables, CPMs and beer pong. Is life like a Girls episode? We will see.
Crowd-sourcing the Next Company.ly
Ever wonder where the witty and uniquely spelled digital company names come from? So do we! In a Digital Media Conference first we’re going to use the crowd to come up with a name for a new Social Analytics / Entertainment company being started by three ex-Googlers and Facebookers. Bring your puns and feel free to use the following ideas to prime the pump: Uber-likes -- “Order more likes than your competition.” SoVidMo (MoVidSo?) – “What’s next in Social Mobile Video.”
Shhhhhh – Keep this one to yourself as we get three of the industry’s biggest gadflies to pontificate on “What’s Next for Digital Media” while everyone in attendance gets a bingo card with the buzzwords du jour, unbeknownst to the panelists. The first person who gets “BINGO” will win an iPhone 6 (preordered, of course). Transparency? Big Data? Ninja? Freemium? Bring it.
Of course these are a little over the top, but every good satire starts with a kernel of truth (or something to that effect). If this does nothing but get a programming director to drop something a little out of the ordinary into their next conference then it’s a win in my book.