Archive for March, 2013

Geeks Shall Inherit the (Virtual) Earth – GDC 2013 Bits/Bytes

Posted by Neal Leavitt on March 31st, 2013 at 12:09 pm

With this year’s Game Developers Conference (GDC) now behind us, what were some of the key takeaways?
One of the most interesting occurred before the exhibit halls opened -- the first GDC State of the Industry survey that polled more than 2,500 attendees. The results revealed some intriguing trends in funding, platform preference and publishing models.
For starters, how are developers funding their projects? A few survey numbers:
• 72% are being funded by a company’s existing war chest or an individual’s personal funds
• 9% are from VCs
• 10% are publisher-funded
• 4% are crowdfunded – and 8% of the developers have worked on crowdfunded projects, with another 44% planning to go this route in the future
Indies Rising
The survey also found that 53% of respondents consider themselves ‘indie developers’; 46% are employed at companies of 10 people or less – and only 24% reported they worked with a publisher on their last game.
Platforms
According to survey results, more respondents are developing for smartphones and tablets than for any other platform – 38% released their last game for smartphones and tablets; 55% are making their current games there; 58% will release their next games on these platforms.
Cool Stuff
Survey results aside, there were some cool products to play... Read more

5 Things Every Webmaster Should Know About Onsite SEO

Posted by Drew Hendricks on March 30th, 2013 at 9:23 am

There are a lot of niche specialties in the world of technology, and oftentimes tech experts are supposed to have mastered them all. For webmasters, search engine optimization is getting increasingly important. While not many webmasters double as SEO ninjas, there are a few things they should all know to improve their career and client satisfaction. From SEO services Auckland to the local Charlotte web design boutique, here are 5 things every webmaster should have in his or her arsenal.
1. Know Panda Preferences
Google Panda is the source of all things SEO, and the Panda's preferences are always changing. In order to keep up with best practices, webmasters should monitor changes to the Panda. This can be done just by checking in daily, setting up alerts or keeping up with related blogs. There aren't any huge announcements making the front page of Yahoo! when SEO practices change, so it takes a proactive approach to keep up.
2. Don't Expect First Place
Not even the best SEO expert can guarantee first place search results for every business. There's only so much that can be done and there's only room for one at the top. Unfortunately, some clients expect to get placed first if... Read more

SEO – The Myths, the Facts, and the Secrets

Posted by John Wagner III on March 29th, 2013 at 8:30 pm

If you have a website or use a search engine on a regular basis, it’s likely that you've heard of SEO or PPC. These two common acronyms are mentioned and preached every day. However, does everyone really know what they mean, or how they work? If you don’t, you’re not alone.
Let’s answer any lingering questions, settle myths, and clear the air of this SEO madness! I've compiled the most common myths, most important facts, and the most exciting secrets in this post! I know what you’re thinking, “Whew! it’s about time!”
So let’s start from the top…

Define:
Search Engine Optimization (SEO) – An algorithm designed to impact visibility of web content (pages) through organic search results. Commonly used as a free alternative to PPC (pay per click) advertising.
Purpose:
Direct targeted traffic to your website without buying ads and clicks.
Myths:
…Your site will or can be optimized overnight
…Repetitive words and content will increase ranking
…Always use the most competitive words and phrases
…High page rankings are set in stone
…Organic “tastes” different
Facts:

Organic search results is a natural method for locating a webpage. This process will match search terms with relevant content on competing webpages. The stepbrother of organic search results is “non-organic”, or paying per click. “Paying per click”... Read more

5 Gifts Every Grad Wants

Posted by Drew Hendricks on March 29th, 2013 at 3:04 pm

Graduation, whether from college or high school, is a huge deal. It's also a huge deal for the parents, extended family, friends--pretty much anyone who's invited to the graduation party. It all comes down to gifts, and graduation gifts can seem like the most difficult of all. After all, a recent grad needs pretty much everything. Whether they're moving into a dorm or out of one, the next stage of life is calling. Here are 5 of the best grad gifts available to make shopping just a little bit easier.
1. A New Laptop
Don't get suckered into the new tablets or smartphones because what someone really wants--whether it's for term papers or the first grown up job--is a great, new laptop. There are a variety of options available with different price ranges. However, one of the safest (least likely to get viruses) is a Macbook. Laptops or all in one computers (another good option) usually have a pretty short shelf life. Saying congrats with a new work laptop is a great way to start anew.
2. Cash
Depending on the family, this one's up for debate. However, everyone can use (and really appreciates) a cash gift. Whether they spend it on new... Read more

Broadening the Content Spectrum: Are You Exploring All Avenues?

Posted by Jessica Sanders on March 29th, 2013 at 11:45 am

However, in our ever growing marketing world, it’s imperative that you broaden your definition of content; not only does this make you available to many other potential customers but provides with you more diverse content to share.