Creative Best Practices Emerging Platforms Entertainment Research Social Media Web Analytics Word of Mouth

Report: Social Media Content Performance :: The Luxury Fashion Industry

Posted by Doug Schumacher on February 20th, 2013 at 11:46 am

Another in our series of in-depth analysis of what's working in a given industry. This week, it's the luxury fashion industry.

Some interesting observations for this industry:

  • While Facebook communities far outsize Twitter, Twitter community growth outpaces Facebook.
  • Moderate posting volume: 70% of brands posted within a 22-28 post per month window.
  • Content dominated by visuals: 96% of all posts are photos or videos.
  • Brands approach Facebook as a destination: Links off to websites treated secondarily.

2 Responses to “Report: Social Media Content Performance :: The Luxury Fashion Industry”

  1. peeterjhn says:

    Every problem is a financial deficit and cannot be ignored at all costs, you can now experience an incredible financial support there 12 month payday loans as there is no reason to be desperate.http://www.quickloanssinuk.co.uk/12-month-payday-loans.html

  2. rick bindon says:

    You can always find your usual budget takes all the funds, so nothing for you as a surplus. In addition, you can also come with some costs suddenly worsen your pace from day to day in business.

Leave a comment