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Report: Social Media Content Performance :: The Luxury Fashion Industry

Posted by Doug Schumacher on February 20th, 2013 at 11:46 am

Another in our series of in-depth analysis of what's working in a given industry. This week, it's the luxury fashion industry.

Some interesting observations for this industry:

  • While Facebook communities far outsize Twitter, Twitter community growth outpaces Facebook.
  • Moderate posting volume: 70% of brands posted within a 22-28 post per month window.
  • Content dominated by visuals: 96% of all posts are photos or videos.
  • Brands approach Facebook as a destination: Links off to websites treated secondarily.

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