Another in our series of in-depth analysis of what's working in a given industry. This week, it's the luxury fashion industry.
Some interesting observations for this industry:
- While Facebook communities far outsize Twitter, Twitter community growth outpaces Facebook.
- Moderate posting volume: 70% of brands posted within a 22-28 post per month window.
- Content dominated by visuals: 96% of all posts are photos or videos.
- Brands approach Facebook as a destination: Links off to websites treated secondarily.