Worldwide, an estimated 9.6 trillion text messages were sent in 2012. This number is staggering, and with Valentine's Day upon us, its important to look at how people are using text messaging to interact with each other. Sweethearts flock to this service to send a quick, "I'm thinking about you," (or racier) note to their loved one when phone calls aren't required. There's also a way for businesses to use SMS to win love, leads, and revenue. There are several similarities between building a personal and business relationship, and we'll take a look at how businesses can learn a thing or two from them.
There is etiquette involved, and marketers are trying to learn the ropes and come up with strategies that will engage their customers in a thoughtful way, and not force a personal relationship before their is one. You wouldn't text a potential hook-up racy one liners before your first date, and you shouldn't do it in business either. People are being bombarded by marketers looking to scam, or make a quick buck from every angle imaginable, and they're on to these type of tactics.
What they aren't used to — the majority of businesses don't do this well at all — is a business trying to court them, and win their business through a steady stream of give-and-take. The best relationships are the ones where both people are committed to making it happen. They know there'll be bumps along the way. But in the end, they're where they want to be; and wouldn't have it another way.
People will notice, in a positive way, when businesses have their best interests in mind. When they make them feel secure about their purchases, have the support network to answer their questions & quell their fears. If the customer ever acts up, or behaves completely irrational during a complaint - which can definitely happen in relationships - the business will know to let things cool off and do what they can to rectify the situation.