Lexus Hides Swimsuit Models Within Interactive 'Sports Illustrated' Print Ads (Video)
Posted By Rick Mathieson On February 12, 2013 @ 5:29 PM In Creative Best Practices, Emerging Platforms, Wireless | No Comments
This time out, Lexus is going a bit simpler, keying into QR codes - the scanning of which reveals models kinda-sorta hidden in SI print ads for the new IS.
Still, the pursuit of perfection could have added a little more punch to the reveals than just having the models strut toward us. Integrating with the car in some fashion - or really just doing anything a little more interesting - would have been a better pay off for going to all the trouble.
Okay, it's still pretty cool. And it's apparently just the opening act. According to ADWEEK, the Lexus IS is also included in Sport Illustrated's first-ever 3D projection mapping experience on the facade at Caesar's Las Vegas.
Get the full scoop here .
URLs in this post:
 Image: http://www.youtube.com/watch?v=wSK3qXIgzIE
 3D projection mapping experience on an LA Hotel: http://mathieson.typepad.com/genwow/2011/05/qa-josh-cohen-ceo-pearl-media-pt-1-3d-projection-mapping-magic.html
 the brand brought a print ad to life: http://mathieson.typepad.com/genwow/2012/10/lexus-brings-magazine-ad-to-life-with-help-from-a-handy-ipad-video.html
 here: http://www.adweek.com/adfreak/lexus-hides-swimsuit-models-interactive-sports-illustrated-ad-147241
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