Does your business really need Google+?
Posted By James Trumbly On February 5, 2013 @ 8:00 AM In Social Media | No Comments
Twitter  and F acebook  have been well-established as the twin pillars of social media for what amounts to eons in the rapidly evolving technological world. Now, after an epic Google Buzz fail , Google has launched their newest attempt to run with the big dogs:Google+ . The questions being asked by many businesses include “Do I really need a third networking site? Will it be a good investment in the long term? Does anybody actually use Google+?” Let’s address these questions one at a time.
Do I Really Need a Third Networking Site?
“Need” is a relevant term, but Google+ does offer some unique features that Facebook and Twitter don’t:
Will Google+ Be a Good Investment in the Long Term?
To date, Google+ remains significantly smaller than Facebook. But that’s not necessarily a bad thing. On Facebook, you’re competing with a huge conglomeration of events, photos, updates, and more; Google+ tends to be more informational, meaning that you can get your message out to the people who really want to hear what you have to say. It’s also a good bet that Google+ will eventually be integrated with all of Google’s other offerings: Google Places, search, images, and more. All of which makes it a good investment for businesses.
Does Anybody Actually Use Google+?
So far, 90 million users have accounts with Google+. And because every gmail user automatically gets an account, you can expect that number to grow. Sixty percent of those users log in every single day (compared to just 50% who log into Twitter every day), and eighty percent log in once a week.
Google+ is a growing network whose ultimate reach has yet to be established. Its unique features make it a good investment for businesses as social media becomes increasingly integrated into the daily lives of average people. Should you invest? You bet.
URLs in this post:
 Image: http://hmgcreative.com/blog/wp-content/uploads/2012/08/google-plus-logo.jpg
 Twitter: http://twitter.com/
 F: http://facebook.com/
 Google Buzz fail: http://en.wikipedia.org/wiki/Google_Buzz
 Google+: https://plus.google.com/
 Image: http://hmgcreative.com/blog/wp-content/uploads/2012/08/Google-Plus.png
 Business Tips: http://hmgcreative.com/blog/category/business-tips-2/
 HMG Creative: http://hmgcreative.com/blog/category/hmg-creative/
 Marketing: http://hmgcreative.com/blog/category/marketing/
 Social Media: http://hmgcreative.com/blog/category/social-media-2/
 Tech News: http://hmgcreative.com/blog/category/tech-news/
 facebook: http://hmgcreative.com/blog/tag/facebook/
 Google: http://hmgcreative.com/blog/tag/google/
 LinkedIn: http://hmgcreative.com/blog/tag/linkedin/
 social media: http://hmgcreative.com/blog/tag/social-media/
 Twitter: http://hmgcreative.com/blog/tag/twitter/
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