Facebook Engagement -- the "Holy Grail" for companies on Facebook.
Companies that achieve engagement have pages with an active, positive, and involved community. This type of social community responds to Facebook posts, is committed to the brand, and helps to further extend the reach of the Page through their sharing and comments. When broken down into tangible factors, increased engagement can bring about positive returns in a number of areas for marketers including:
- Increased Likes
- More brand awareness
- Greater customer loyalty
- Increased e-mail list opt-ins and subscribers
- And more actions taken on ordering products and services
With recent research data by Vocus noting that 79% of Facebook fans are more likely to purchase from a brand they have liked, pursuing more fans and deeper engagement with existing fans is a huge priority!
The million dollar question, though, remains, "how can a company boost engagement for their Facebook Page?" While there are a number of core methods for increasing engagement such as creating highly shareable content, posting images and videos, and posting succinctly at key times, another powerful method is to run promotions.
Promotions have the ability to draw visitors to a Facebook page and when used correctly, can be a very valuable tool to accomplish engagement objectives.
Here's a FACEBOOK PROMOTIONS INFOGRAPHIC with key insights on types of Facebook contest promotions options, keys for which type of promotion can work best for your goals and best practice tips.