How to Optimize Youtube to Meet Your Marketing Needs

Posted by Drew Hendricks on January 17th, 2013 at 2:35 pm

Companies and individuals can attain worldwide recognition through YouTube. Just look at makeup expert Michelle Phan, who was denied a position at the LancĂ´me beauty company. After she achieved YouTube stardom, the company has since hired her on as a makeup video professional. Phan's hobby has since become her work and continued passion. Aspire for greater hits, and check out services like to boost views. Take a look at the following way to achieve marketing success via YouTube.

Create fresh content
Come together as a staff and brainstorm novel ideas for short YouTube skits. Something catchy and short is idea, since YouTube viewers may click away if a video isn't interesting enough or too long. Observe trendsetting tips and find ways to key into customer needs for a product.

Make parodies
If new ideas are not readily available, consider a parody of an existing jingle, song, or dance. There have been countless spinoffs of Gotye and Kimbra's smash single, "Somebody That I Used to Know." Look to existing viral videos, such as Gangnam Style, for inspiration. Sometimes imitation is the best form of flattery. Just make sure to steer clear of copyright material that does not belong to one's business. Before filming a parody, make sure to review YouTube's fair use and copyright policies.

Search for local stars
Consider partnering with local singers, musicians, and performers to promote a brand image. Local celebrities can lead an enormous fan following to view a company's YouTube video, leading to fresh web traffic and potential sales. This can lead to a long-term partnership with a local celebrities fan base, collaborative events, and future endorsement opportunities. Search for athletes, performers, and other talent that may fit a company's image and future product lines.

Connect with viewers
Business with a social networking team can effectively communicate with the public via YouTube, Tumblr, Facebook, and Twitter. Brand awareness and memorability rises if YouTube viewers received personalized correspondences after posting comments online. Partner with bloggers to get more visibility and see if they'll feature a video on a blog. Find a social media professional who is personable and friendly, never post negative comments or rebuttals. Negativity can come back to haunt a company later. Scour Twitter for mentions of a company YouTube video and be sure to give them a shout out.

Update regularly
YouTube success and increased viewership often goes hand in hand with recurring updates and new content. Cultivate company personalities that viewers can follow and connect with. Building a fan base online will lead to loyal subscribers, who can promote a business channel through recommendation. Become active in the YouTube community, and comment on other videos that may be related to a company's client base. Viewers will begin to expect and look forward to new video content, checking back in to see what updates have been posted.

Multiple factors come into play as a brand tries to market itself over YouTube. Gaining a fan following, interacting with the community, and producing fresh content are all crucial in maintaining and spreading a company's web presence.

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