Is outdoor the new TV?
Thanks to digital, outdoor is quickly becoming that certain "had-to-see-it" element that, if done well, cuts through the clutter in a way most other channels today (digital or otherwise) simply can't.
One remarkable feature of this year's list is how many slots go to Coca-Cola, which simply owns experiential marketing these days. Another is the innovation in vending machines.
Here are our favorite initiatives of the year so far. Let us know if you agree.
Flip the bird or just get your boogie on. It's all good.
Not so much cutting through the clutter as phasing through it.
Technically, the only thing digital here is the activation device. But the results are priceless.
Kind of like a flash faint than a flash mob. But it's for a good cause.
Pinball wizardry meets the pitfalls of parking on a busy street.
Attention voyeurs of the world: Has Axe Anarchy have an ad for you.
Call it Schadenfreude in the elevator shaft.
Hold the martini and make it a Coke Zero - shaken, stirred or otherwise.
Talk about a Coke and a smile.
Bust a move for a free beverage.
As if we needed any more reason to love British Columbia, this new tourism vending machine has hit the streets of San Francisco (video at top).