As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Search engine optimization (SEO) is a practice that all marketers should be using to promote their brand. In 2013, though, there will be a shift in how businesses should approach SEO. Businesses would do well to avoid tricks, focusing instead on people, behaviors, and what it really takes to do good online marketing. Google will reward marketers that follow the proper steps of SEO, such as producing solid, quality content (and promoting that over social media content), using a variety of applicable keywords, and improving the user’s website experience. Conversely, Google will “punish” those who try to duplicate content or have poor quality on their website. The websites with the best practices in SEO will find that Google rewards them with a better search rate.
Google will also focus on its maps feature, which will help localized search focus. Local SEO will play a major part in helping users find businesses that are closest in location for them. This will be a benefit to smaller, local brands that may feel unable to always compete with larger or national brands.
#13 SEO shifts – less focus on tricks and more on good online marketing
- Authenticity and understanding needs of target audience drive engagement
- Brands build from quality content, interactions with influencers
- Google rewards good marketing
For a complete list of the 13 in 2013 Social Media Trends
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Download the complete infographic here.