Misadventures in Marketing No. 3: A Day in the Life of a Merchandiser
In a fast-paced environment, retail merchandisers must wrangle with IT, as well as deal with marketing promotions, buyers and inventory managers. One merchandiser we interviewed described their role as “herding cats.” With several teams pushing for space on the web and above-the-fold visibility, the merchandiser is required to be the “cat’s meow,” by making all of the contributors happy and still keeping the biggest goal in sight: offering the best shopping experiences possible to their customers.
Originally posted on the Baynote blog.
