As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Social television will become a marketing phenomenon that we already see starting to happen now. As television shows air, the audience “live blogs” the show, making updates to their social media platforms as scenes unfold.
Marketers will seize this opportunity for social television. Shows and advertisers will engage their viewers by encouraging viewers to do what so many are already doing. The difference will be that the viewers will be “led” or specifically encouraged by the sponsors. As they share their comments, engagement levels will rise.
#11 The dawn of social TV – where viewers comment and share during air time
- Consumers and clients engage with content
- TV becomes a hybrid of TV, Social, Video
For a complete list of the 13 in 2013 Social Media Trends
For more trending in 2013, follow our blog.
Download the complete infographic here.