Social Media

13 Trends in 2013: #11 The dawn of social TV – where viewers comment and share during air time

Posted by Winnie Brignac Hart on November 16th, 2012 at 7:50 am

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

Social television will become a marketing phenomenon that we already see starting to happen now.  As television shows air, the audience “live blogs” the show, making updates to their social media platforms as scenes unfold.

Marketers will seize this opportunity for social television.  Shows and advertisers will engage their viewers by encouraging viewers to do what so many are already doing.  The difference will be that the viewers will be “led” or specifically encouraged by the sponsors.  As they share their comments, engagement levels will rise.

#11 The dawn of social TV – where viewers comment and share during air time

- Consumers and clients engage with content

- TV becomes a hybrid of TV, Social, Video

For a complete list of the 13 in 2013 Social Media Trends

For more trending in 2013, follow our blog.

Download the complete infographic here.

One Response to “13 Trends in 2013: #11 The dawn of social TV – where viewers comment and share during air time”

  1. Winnie, that's an interesting trend.

    Here is a thought. A TV advertising company can run ads (with music in the background of the ads) and then users via their smart-phone can try and capture a short snippet of the music being played in that TV ad. The short snippet is automatically sent to the advertising company's server so that it is matched against known ad (it is the music in the ad that's being matched). If they do, then they go into a draw to win a prize or something similar. The aim here is to make the user watch the TV ad rather than flipping the channel with a the remote controller. This type of music recognition is similar to what Shazam service does, but Shazam doesn't do advertise music recognition as I described here. Running such a campaign, the TV advertising company can charge their clients for that, because the likelihood of a big lift metric in the number of people watching the TV ad, rather than avoiding it.

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