As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.
Having an online presence is expected in today's marketplace, but companies also need to be aware of consumers' reactions to their online presence. Reputation management will grow as a crucial part of using social media platforms. Companies need to know what is being said about the company and the brand by others. They will need to be a part of the conversation, actively listening to critiques and comments, and willing to respond and make changes when necessary.
In doing so, corporate will shift its focus to implementing positive messaging strategies that assure consumers that the company hears and understands their opinions. To preserve a positive brand image and display a positive brand character, "Do Good" campaigns will become a popular way to make those demonstrations. The Internet has made transparency unavoidable; companies will learn to accept it and make it work for them.
#10 Social Reputation Management drives ‘Do Good’ campaign strategies
- Reputation management
- Corporate focus on messaging strategies
For a complete list of the 13 in 2013 Social Media Trends
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