Social Media

13 Trends in 2013: #9 Media spend shifts from display to paid and sponsored content

Posted by Winnie Brignac Hart on November 14th, 2012 at 1:24 pm

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

As marketers have seen over the last year or two, marketing will continue to move from traditional to digital.  Its move towards digital will allow it to become exceptionally targeted and personalized for consumers.  Google will remain the majority spend for marketing.

However, the biggest shift as a result of the move towards digital will be seen in sponsored content.  Rather than displaying advertisements online (such as the typical banner ads), companies will sponsor content on websites.

#9 Media spend shifts from display to paid and sponsored content

- Continued move from traditional to digital

- Google remains majority spend

- Targeted and personalized

- Shift to sponsored content instead of display ads

For a complete list of the 13 in 2013 Social Media Trends

For more trending in 2013, follow our blog.

Download the complete infographic here.

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