Misadventures in Marketing No. 1: The Devil Wears Data
With increasing catalog sizes and turnover, merchandisers need big data tools to fully manage and optimize for all products from rising trends to long tail items. In this cartoon, actual shopper data is compared to the merchandiser’s predictive capabilities in a retail company. When personalizing hundreds or thousands of shopping experiences, the merchandiser learns which combinations of products the shopper finds to be the best fit. And for the merchandiser in this cartoon, “data is the new black.”
Originally posted on the Baynote blog.
