Social Media

13 Trends in 2013: #4 Marketing grows enterprise wide and can no longer sustain being a ‘department’

Posted by Winnie Brignac Hart on November 9th, 2012 at 2:24 pm

As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand.  Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight.

Social strategies will be utilized internally to maximize productivity and communication.  To effectively demonstrate these social strategies within the organization, a new role will emerge: the Social Media Manager.  Instead of everyone speaking on behalf of the company, as is the current trend, 2013 will bring an official title that allows one person to control the social strategy and messaging.  From there, we will see an onset of social ambassadors within companies.

#4 Marketing grows enterprise wide and can no longer sustain being a ‘department’

- Marketing is no longer a department

- Social strategies will be utilized internally to maximize productivity and communication

- Social Media Manager role will emerge

For a complete list of the 13 in 2013 Social Media Trends

For more trending in 2013, follow our blog.

Download the complete infographic here.

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