Opinions

Marketing cartoon: E-commerce profiling

Posted by Dan Darnell on November 2nd, 2012 at 9:15 am

Intent to Buy Cartoon #9: E-commerce Profiling

Whether a Hasselhoff CD or a Snuggie, we’ve all made an uncharacteristic – or silly – shopping decision at some point. But even avid Hasselhoff fans may not take well to shopping experiences tailored to only these few purchases. To avoid profiling customers, tap into the micro-behaviors that occur during online shopping sessions and use that data to personalize the customer experience in the moment.


Originally posted on the Baynote blog.

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